Riyadh, Saudi Arabia –April 2025

With the generoussupport of the General Entertainment Authority, SMC Group proudly announced itsrole as a co-producer of the film “Es’aaf”, in collaboration with Blacklightand House of Comedy. The film marks a major milestone in the history of Saudicinema, being the first Arabic film to be presented in IMAX format.

This partnershipreflects SMC’s investment-driven vision to support Saudi cinema. The groupplayed a pivotal role in attracting major commercial sponsors and creativelyintegrating brand placements within the film’s narrative, adding a newdimension to the cinematic experience.

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SMC emphasized thatthis achievement is in line with its ambition to be a strategic and impactfulpartner in the development of the Saudi film industry and to help elevate localcontent to global production standards.

Es’aaf is expected todeliver a unique and immersive experience for audiences — through itscompelling storytelling, visual aesthetics, and advanced cinematic techniques.

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