London,June 16, 2025 – Invibes, an advanced technology company specializing in digitaladvertising, is pleased to announce that Invibes has signed an exclusiveagreement in the UK with SMC Group, a leading digital advertising and marketingsolutions provider. This agreement aims to introduce Invibes’ proprietaryin-feed advertising technology to the GCC region.

Thisstrategic partnership marks a significant milestone for both organizations.Under the terms of the agreement, Invibes will combine its GenAI-poweredtechnology — delivering unmatched creativity, precision targeting, andindustry-specific solutions — with SMC Group’s deep market knowledge and medialeadership across the MENA region.

SMCGroup’s represents key media partners including the Saudi BroadcastingAuthority (SBA), beIN Sports, Saudi Airlines, Webook platform, Mawdoo3 website,and Webedia. Additionally, SMC holds the rights to manage and operate AlawwalPark (King Saud University Stadium), giving it a strong and dynamic presenceacross the region.

Throughthis collaboration, brands operating in the GCC market will gain direct accessto Invibes’ innovative in-feed ad formats, designed to drive deeper audienceengagement and transform every impression into meaningful impact.

Commentingon the partnership, Mohamed AlKhereiji, Chairman of SMC Group, stated: “We are proud to announce our exclusive partnershipwith Invibes, which aligns with our ambitious strategy to expand our digitalsolutions and deliver the latest advertising innovations to the UAE and thewider region. Our goal is to create advertising experiences that are moreengaging and impactful for both brands and consumers” He added “We look forwardto building a fruitful future and strengthening our position as a strategicpartner and leading provider of integrated and innovative advertising solutionsin the Middle East, with a focus on delivering sustainable value to our clientsand fostering long-term growth in the media and advertising industry.”

CarolineLidington, Managing Director of Invibes, said: “We areexcited to partner with SMC to bring our next-generation in-feed technology tothe UAE. By combining our GenAI platform with SMC’s extensive regionalexpertise and distribution capabilities, we will provide advertisers with apowerful new channel to engage audiences and accelerate growth across the GulfCooperation Council.”

About SMC Group:

Foundedin 2018 and headquartered in Riyadh, SMC Group is a leading advertising companyspecializing in marketing premium media assets across the region. The grouprepresents several top-tier media platforms, including the Saudi BroadcastingAuthority (SBA), beIN Sports, Saudi Airlines, Webook, Mawdoo3, and Webedia,providing strategic access to influential audiences through diverse mediachannels.

SMCalso offers integrated solutions encompassing advertising rights, sponsorships,and digital advertising technologies, enabling brands to deliver greater valueto clients and partners in a sustainable and innovative manner.

About Invibes:

At Invibes, our mission is to drive positive brandimpact and business outcomes by prioritizing the uniqueness of every adopportunity through valuable advertising solutions.

Invibes proprietary technology leveragesGenAI-powered solutions to enhance campaigns—delivering hyper-personalized,impact-driven advertising experiences tailored to each audience and context. Bycombining hyper-personalized creatives and targeting, Invibes ensures campaignsdeeply resonate with consumers, delivering unparalleled engagement, branduplift and business outcomes for advertisers.

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