April 21, 2025
Riyadh, Saudi Arabia, April 21, 2025- In a bold step signaling a new era in digital advertising and artificial intelligence, SMC Group has announced an exclusive partnership with Mawdoo3 Group, the leading Arabic-language AI and data solutions company. Through this collaboration, SMC becomes the exclusive advertising partner for Mawdoo3 Group in the MENA region, with a shared goal of accelerating digital transformation and boosting advertising effectiveness across the region.
This strategic alliance reflects both companies’ commitment to advancing the digital landscape in the MENA region and driving innovation across both local and regional markets. By merging cutting-edge AI technologies with traditional advertising strategies, the partnership will enable brands to leverage Mawdoo3 Group’s innovative data solutions to create more engaging and personalized experiences for consumers.
The partnership is set to serve as a launchpad for highly targeted, impactful advertising solutions tailored specifically for the Arabic-speaking market. It underscores the agility of both companies in responding to the rapid evolution of the digital ecosystem and their shared ambition to lead its transformation.
Mohammed Al-khereiji, Chairman of SMC Group, commented: “Amid the dynamic transformations reshaping the media and advertising landscape, SMC Group remains committed to delivering forward-thinking solutions that address the market’s evolving needs. Our strategic partnership with Mawdoo3 Group — the leading Arabic content platform in terms of global reach — marks a significant milestone. It enables us to play a vital role in advancing the knowledge and technology economy while reinforcing our position as a provider of data-driven, AI-powered advertising solutions. Through this collaboration, we aim to enhance advertising efficiency and create meaningful, sustainable value for our clients, partners, and the broader regional economy.”
Rami Alqawasmi, CEO of Mawdoo3 Group, added:
“We are proud to partner with SMC Group, a key player in the media and advertising industry in MENA. This partnership marks a significant milestone in our journey to revolutionize Arabic digital content and advertising. By joining forces with SMC Group, we are not only expanding the reach of our advanced AI solutions but also empowering brands to connect with Arabic-speaking audiences in smarter, more meaningful ways. Together, we’re shaping the future of digital marketing in the region.”
This partnership also aims to serve as a bridge for knowledge exchange and innovation, contributing to the development of human capital and creating new opportunities in the Saudi market. It is expected to pave the way for future collaborations with both public and private sectors and foster a spirit of cooperation to advance the Kingdom’s digital infrastructure.
Together, SMC Group and Mawdoo3 Group are looking forward to shaping the future of digital advertising and opening new frontiers for innovation and growth.
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Founded in 2018, SMC Group is a leading provider of advertising, media, and technology solutions in the Middle East. As the exclusive media representative for numerous high-profile platforms, SMC plays a key role in transforming the commercial and sports sectors in Saudi Arabia, in partnership with the Saudi Sports Federation. The company also invests in enhancing the fan and venue experience across the Kingdom.
Mawdoo3 Group is a pioneer in Arabic-language AI and data solutions, specializing in large language models (LLMs). The Group owns over 200 digital platforms, including Mawdoo3.com, the most visited Arabic website and WebTeb.com, the region’s largest digital medical platform, which attract tens of millions of monthly visitors. Since 2018, Mawdoo3 Group has been at the forefront of Arabic AI innovation, launching its own NLP tools and developing advanced language models tailored for various industries. Its flagship AI products include Qalam.ai, Salma.ai, and Waraqa.com, all aimed at enhancing Arabic data quality and AI capabilities.
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