About smc group

A Regional Powerhouse With Global Ambition

Building the future of media, sports, entertainment, and talent across the Middle East and beyond.

Who We Are

A Diversified Group Built for Tomorrow

SMC is a diversified regional group operating across media, sports, entertainment, talent, and strategic investments. Headquartered in Riyadh with offices in Dubai and Cairo, we connect brands with audiences through integrated platforms and world-class partnerships.

Our approach is built on scale, integration, and long-term value creation. We don't just operate in these industries, we shape them, creating ecosystems that drive cultural relevance and commercial success across the Middle East and beyond.

From stadium management to digital media networks, from celebrity talent representation to strategic capital deployment, SMC operates at the intersection of culture, commerce, and innovation.

250M

258.3M

OFFLINE REACH

Direct audience engagement through stadiums, events, and live experiences across the region.


150M

MONTHLY DIGITAL REACH

Multi-platform digital footprint spanning social media, web, and streaming channels.


Global

FOOTPRINT

Operations across MENA and international markets with world-class partnerships.

Our foundation

Three Pillars of Excellence

Our strategic approach is built on three core principles that guide every decision and investment.

1

Scale & Reach

We operate at unprecedented scale across the Middle East, combining offline and digital reach to create unmatched audience access for brands and partners.

Multi-market presence across MENA region

Integrated offline and digital platforms

Direct audience relationships at scale

2

Integrated Ecosystem

Our verticals work in concert, creating synergies that amplify value across media, sports, entertainment, talent, and capital deployment.

Cross-vertical collaboration and leverage

Unified brand and commercial strategy

Shared infrastructure and capabilities

3

Long-Term Value Creation

We build for decades, not quarters. Every investment and partnership is designed to create sustainable value for all stakeholders.

Strategic capital allocation and deployment

Patient approach to market development

Commitment to regional talent and innovation

Our foundation

Three Pillars of Excellence

Our strategic approach is built on three core principles that guide every decision and investment.

1

Scale & Reach

We operate at unprecedented scale across the Middle East, combining offline and digital reach to create unmatched audience access for brands and partners.

Multi-market presence across MENA region

Integrated offline and digital platforms

Direct audience relationships at scale

2

Integrated Ecosystem

Our divisions work in concert, creating synergies that amplify value across media, sports, entertainment, talent, and capital deployment.

Cross-vertical collaboration and leverage

Unified brand and commercial strategy

Shared infrastructure and capabilities

3

Long-Term Value Creation

We build for decades, not quarters. Every investment and partnership is designed to create sustainable value for all stakeholders.

Strategic capital allocation and deployment

Patient approach to market development

Commitment to regional talent and innovation

Our foundation

Three Pillars of Excellence

Our strategic approach is built on three core principles that guide every decision and investment.

1

Scale & Reach

We operate at unprecedented scale across the Middle East, combining offline and digital reach to create unmatched audience access for brands and partners.

Multi-market presence across MENA region

Integrated offline and digital platforms

Direct audience relationships at scale

2

Integrated Ecosystem

Our verticals work in concert, creating synergies that amplify value across media, sports, entertainment, talent, and capital deployment.

Cross-vertical collaboration and leverage

Unified brand and commercial strategy

Shared infrastructure and capabilities

3

Long-Term Value Creation

We build for decades, not quarters. Every investment and partnership is designed to create sustainable value for all stakeholders.

Strategic capital allocation and deployment

Patient approach to market development

Commitment to regional talent and innovation

Our Approach

Operating Through Integrated Verticals

SMC operates through multiple specialized verticals, each a leader in its domain, yet fully integrated to create synergies and maximize value across the entire ecosystem.

This structure allows us to be both deeply specialized and broadly connected, offering best-in-class capabilities within each vertical while leveraging the collective strength of the group for transformative partnerships and investments.

Media

A multi‑channel media vertical managing advertising sales, commercial inventory, and brand integrations across the region’s most influential online and offline platforms, spanning broadcast, inflight, outdoor, and digital media.

See Vertical

See Vertical

Media

A multi‑channel media vertical managing advertising sales, commercial inventory, and brand integrations across the region’s most influential online and offline platforms, spanning broadcast, inflight, outdoor, and digital media.

See Vertical

See Vertical

Vibes

Sports and entertainment rights management, event production, and venue operations including stadium management and live experiences.

See Vertical

See Vertical

Vibes

Sports and entertainment rights management, event production, and venue operations including stadium management and live experiences.

See Vertical

See Vertical

Tech

Strategic investments in media, technology, and entertainment assets with focus on long-term value creation and market leadership.

See Vertical

See Vertical

Tech

Strategic investments in media, technology, and entertainment assets with focus on long-term value creation and market leadership.

See Vertical

See Vertical

Capital

Strategic investments in media, technology, and entertainment assets with focus on long-term value creation and market leadership.

See Vertical

See Vertical

Capital

Strategic investments in media, technology, and entertainment assets with focus on long-term value creation and market leadership.

See Vertical

See Vertical

Solutions

Strategic investments in media, technology, and entertainment assets with focus on long-term value creation and market leadership.

See Vertical

See Vertical

Solutions

Strategic investments in media, technology, and entertainment assets with focus on long-term value creation and market leadership.

See Vertical

See Vertical

Network

Connecting platforms, audiences, and partners to amplify reach and unlock value. Built on strong relationships and multi-channel ecosystems, it enables scalable content delivery and meaningful engagement across markets.

See Vertical

See Vertical

Network

Connecting platforms, audiences, and partners to amplify reach and unlock value. Built on strong relationships and multi-channel ecosystems, it enables scalable content delivery and meaningful engagement across markets.

See Vertical

See Vertical

Leadership

Experienced Leaders Driving Regional Growth

Our leadership team brings decades of experience across media, sports, entertainment, and investment sectors.

Board of members

Mohamed Alkhereiji

Chairman

Mohamed Alkhereiji

Chairman

Mohammed Alsayed

Mohammed Alsayed

Mohammed Al Gaith

Mohammed Al Gaith

Ahmed Alsahhaf

Ahmed Alsahhaf

Mohamed Alkhereiji

Chairman

Mohammed Alsayed

Mohammed Al Gaith

Ahmed Alsahhaf

Jalal Khunfur

Chief Operating Officer

Mohamed Alkhereiji

Chairman

Mohammed Alsayed

Mohammed Al Gaith

Ahmed Alsahhaf

Management

Khalaf Al Mimoni

Media Chief Executive Officer

Khalaf Al Mimoni

Media Chief Executive Officer

Rami Fawaz

Chief Growth Officer

Rami Fawaz

Chief Growth Officer

Samer Dada

Chief IP Officer

Samer Dada

Chief IP Officer

Khalaf Al Mimoni

Media Chief Executive Officer

Rami Fawaz

Chief Growth Officer

Samer Dada

Chief IP Officer

Sultan Alshaikh

Vibes Chief Executive Officer

Bassem Massoud

Chief Operations Officer

Khalaf Al Mimoni

Media Chief Executive Officer

Rami Fawaz

Chief Growth Officer

Samer Dada

Chief IP Officer

Our Values

Principles That Guide Everything We Do

Innovation

We constantly push boundaries, embrace new technologies, and challenge conventional thinking in media and entertainment.

Innovation

We constantly push boundaries, embrace new technologies, and challenge conventional thinking in media and entertainment.

Partnership

We believe in collaboration over competition, building long-term relationships with brands, talent, and platforms.

Partnership

We believe in collaboration over competition, building long-term relationships with brands, talent, and platforms.

Excellence

We demand the highest standards in everything we do, from content quality to operational execution.

Excellence

We demand the highest standards in everything we do, from content quality to operational execution.

Regional Focus

We're deeply committed to the Middle East, investing in local talent and building for the region's future.

Regional Focus

We're deeply committed to the Middle East, investing in local talent and building for the region's future.

Our Journey

Building a Regional Media Powerhouse

From foundation to today, a story of strategic growth and market leadership.

2018

Foundation

SMC Group Established

Founded in Riyadh with vision to build integrated media and entertainment ecosystem across the Middle East.

2019

Platform Acquisition

Digital Media Expansion
Digital Media Expansion

Acquired Yasmina, 3a2ilati, and UTURN platforms, establishing foundation for regional digital media network.

Acquired Yasmina, 3a2ilati, and UTURN platforms, establishing foundation for regional digital media network.

2019

Sports entry

AlAwwal Park Management

Secured management rights for AlAwwal Park Stadium, entering sports and live entertainment sector.

Secured management rights for AlAwwal Park Stadium, entering sports and live entertainment sector.

2021

Strategic Partnerships

SAFF Commercial Rights

Secured commercial partnership with Saudi Arabian Football Federation, solidifying position in regional sports.

2022

Sports entry

Vertical Launch
Vertical Launch

Launched Media, Vibes, Charm, Capital verticals, signing region's top celebrities and influencers for brand partnerships.

Launched Media, Vibes, Charm, Capital verticals, signing region's top celebrities and influencers for brand partnerships.

2025

International Expansion

UD Almería Acquisition

Acquired Spanish football club UD Almería, expanding international sports portfolio and commercial opportunities.

2026

Present Day

Continued Growth
Continued Growth

Operating at scale across four divisions with 41.5M offline reach and 150M monthly digital reach across MENA.

Operating at scale across four divisions with 41.5M offline reach and 150M monthly digital reach across MENA.

integrated ecosystem

Regional Roots, Global Reach

While headquartered in Riyadh, SMC operates across the Middle East and beyond, with offices in Dubai and Cairo, partnerships spanning Europe, and content reaching global audiences.Our geographic footprint reflects our ambition: to be the leading media and entertainment group in the Middle East while maintaining world- class standards and global partnerships.

Riyadh

Global Headquarters

Corporate headquarters, media operations, and capital division based in the heart of Saudi Arabia's transformation.

Dubai

Regional Hub

Commercial operations, talent management, and regional partnerships coordinated from Dubai Media City.

Cairo

Content Hub

Production facilities, content creation, and Arabic-language media operations serving the broader region.

Network & Partners

Working With The Best In The Business

Partners

Partners

Partners

Asset Portfolio

Asset Portfolio

Asset Portfolio