Where Sports, Entertainment, Rights & Partnerships Converge
Strategic capital deployment across media, sports, entertainment, and technology assets to build and scale long‑term platforms.
Our Approach
Long-Term Strategic Investments
SMC Capital takes a disciplined, long‑term approach to investing in high‑growth platforms aligned with the Group’s core verticals. Operating as the venture‑feeder to SMG, we identify, invest in, and scale opportunities that can be integrated as standalone businesses, embedded capabilities, or strategic enablers across the Group.
We are not passive investors. We actively support portfolio companies through operational expertise, commercial integration, and regional market access to build sustainable, long‑term value.
Control-Oriented
Investment Approach
We seek controlling or significant minority stakes that allow us to actively shape strategy, operations, and growth trajectory.
Operational Value-Add
Active Management
Portfolio companies benefit from SMG's regional expertise, commercial relationships, and integrated platform capabilities.
Ecosystem Synergies
Strategic Integration
Investments are selected for strategic fit with our media, sports, entertainment, and talent verticals.
Value Creation Model
How We Build Long-Term Value
SMC Capital doesn't just provide capital, we bring operational expertise, commercial relationships, and strategic integration that accelerates growth and strengthens market position.
Portfolio companies benefit from access to our regional network, media platforms, commercial capabilities, and decades of industry experience.
what do we do
SMC Capital
SMC Capital is the Group’s strategic investment arm targeting high-growth, future-facing investments.
SMC Capital acts as the venture-feeder to pillars; graduating ventures are integrated into respective pillars, either as separate standalone entities, or plug-in to another entity, or purely as an enabler across various pillars, or even form a completely separate new pillar.
It identifies, invests in, and collaborates with high-potential partners to accelerate innovation, unlock new growth opportunities, and enhance SMG’s competitive edge.
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Venture Creation
Joint ventures
2
Capital Deployment
Strategic Investments
3
Strategic Alliances
Partenrships
4
Growth
Acquisitions
5
Venture Incubation
Incubations
Investment Criteria
What We Look For
Our investment decisions are guided by clear criteria that align with our strategic vision and operational capabilities.
3
Event Production
Creative development, technical production, broadcast coordination, and post-event analysis for all event types.
Concept & design
Technical delivery
Broadcast production
4
Fan Engagement
Digital platforms, social media, content creation, community management, and experiential activations.
Digital strategy
Content production
Community building
Investment Process
Disciplined Approach to Capital Deployment
Our investment process combines rigorous diligence with speed of execution, leveraging deep industry expertise and operational experience.
Sourcing
Proactive identification of strategic opportunities through industry relationships and market intelligence.
Screening
Initial assessment against investment criteria, strategic fit, and preliminary financial analysis.
Diligence
Comprehensive commercial, financial, operational, and legal due diligence with external advisors.
Structuring
Deal structuring, valuation negotiation, and transaction documentation with legal counsel.
Value Creation
Post-investment operational support, commercial integration, and strategic guidance.
Investment Committee
All investments above threshold require approval from SMC's Investment Committee, composed of senior executives and external advisors with deep industry expertise.
Rigorous financial and strategic analysis
Risk assessment and mitigation planning
Portfolio fit and synergy evaluation
Value creation roadmap approval
Typical Timeline
Initial Screening
1-2 weeks
Due Diligence
4-8 weeks
IC Approval
4-8 weeks
Legal & Closing
2-4 weeks
Total Process
8-16 weeks
Portfolio Companies
Strategic Assets Across Key Verticals
Our portfolio spans media platforms, sports properties, entertainment ventures, and technology infrastructure.
Media & Advertising
Digital platforms connecting brands with regional audiences at scale.
MMS (Multi-Media Solutions)
Leading regional advertising media network operating digital platforms including Yasmina, 3a2ilati, UTURN Entertainment, Podeo, and Saudi Gamer. Combined reach of 148M monthly users across MENA.
148M
Monthly Reach
5
Platform Brands
12+
Markets
Platform Portfolio
Yasmina - Women's lifestyle platform
UTURN - Arabic entertainment content
Saudi Gamer - Gaming community
3a2ilati - Family content network
Podeo - Arabic podcast network
Entertainment & Ticketing
Live events, ticketing infrastructure, and entertainment experiences.
Webook
Leading regional ticketing and event management platform serving concerts, sports, and entertainment experiences across the Middle East.
2M+
Annual tickets
500+
Events Annually
Concerts & live entertainment
Sports events ticketing
Venue management solutions
BigTime Entertainment
Event production and entertainment experiences company producing large-scale concerts, festivals, and live entertainment across the region.
50+
Events Produced
1M+
Attendees
International artist tours
Music festivals production
Corporate entertainment events
Sports & Assets
Stadium management, football clubs, and sports infrastructure.
AlAwwal Park
Premier multi-purpose stadium in Riyadh hosting football matches, concerts, and major entertainment events. Managed and operated by SMG with exclusive commercial rights.
25K
Capacity
50+
Events/Year
500K+
Annual Visitors
Saudi Pro League matches
International concerts & festivals
Corporate events & hospitality
Premium suites & VIP experiences
UD Almería Football Club
Spanish professional football club competing in La Liga. Strategic asset providing European football platform, commercial opportunities, and global sports expertise.
1989
Founded
La Liga
Competition
15K
Stadium Seats
La Liga competition platform
European football expertise
Commercial & sponsorship rights
Talent development pathways
Strategic Ventures
Emerging platforms and technology-enabled businesses
URSU Platform
Regional social commerce and creator economy platform connecting brands, influencers, and consumers through integrated shopping and content experiences.
500K+
Active Users
2K+
Creators
Social commerce integration
Creator monetization tools
Brand partnership platform
Track Record
Proven Success Across Investments
Our portfolio companies have achieved significant growth and market leadership under SMG's strategic guidance and operational support.
8
Portfolio Companies
Active investments across media, sports, entertainment, and technology
$500M+
Capital Deployed
Strategic investments since inception across all verticals
3x
Average Growth
Revenue multiple achieved across portfolio since investment
Case Study: MMS Platform Growth
Investment Thesis
Acquired controlling stake in regional digital media platforms with vision to consolidate fragmented market and build integrated advertising network serving brands across MENA.
Value Creation Initiatives
Concerts & live entertainment
Sports events ticketing
Venue management solutions
Results Achieved
Monthly Reach
From 45M at acquisition
148M
Revenue Growth
Since initial investment
4.2x
Platform Brands
Integrated media properties
5
Market Position
Regional digital media network