The Premier One-Stop Destination for Sports and Entertainment

We create, commercialize, and deliver world-class sports and entertainment experiences, connecting rights holders, brands, and media partners to the audiences that matter most

To who we serve Tag each card with the audience it serves

Connecting Brands With Unforgettable Live Experiences

SMC Vibes operates at the intersection of sports, entertainment, and live events. We manage premium venues, produce world-class championships, and commercialize valuable rights portfolios that connect brands with passionate audiences.

From stadium operations to event production, from sponsorship strategy to IP management, we create integrated platforms that deliver measurable value for rights holders, brands, and fans alike.

Our portfolio spans football federations, international tournaments, entertainment spectacles, and iconic venues, all underpinned by commercial expertise and operational excellence.

For Rights Holders

We unlock the full commercial value of your sports properties through commercial rights, sponsorship development, venue operations, media strategy, and end-to-end event delivery.

For Rights Holders

We unlock the full commercial value of your sports properties through commercial rights, sponsorship development, venue operations, media strategy, and end-to-end event delivery.

For Brands & Sponsors

We connect your brand with the right sports and entertainment properties, bringing partnerships to life through memorable activations, integrated visibility, and measurable ROI.

For Brands & Sponsors

We connect your brand with the right sports and entertainment properties, bringing partnerships to life through memorable activations, integrated visibility, and measurable ROI.

For Media Partners

We originate, produce, and distribute premium sports and entertainment content across broadcast, OTT, and digital platforms, connecting media partners with MENA's fast-growing audiences.

For Media Partners

We originate, produce, and distribute premium sports and entertainment content across broadcast, OTT, and digital platforms, connecting media partners with MENA's fast-growing audiences.

Our Services

End-to-End Sports Marketing Capabilities

From commercial strategy to event-day operations, from media rights to brand activation, SMC Vibes provides the full spectrum of capabilities that drive measurable value across the sports and entertainment ecosystem.

Sponsorships and Commercial Rights

For Rights Holders · For Brands - SMC Vibes turns IPs, venues, events, and audiences into structured rights, sponsorship packages, partner value, and measurable returns.

Rights valuation and asset bundling

Sponsorship sales, prospecting, and negotiation

Brand activations and ROI reporting

Media & Broadcast Rights

SMC Vibes structures, values, and commercializes media rights, connecting rights holders and media partners with premium live, on-demand, and archive sports content.

Media rights strategy, valuation, and packaging

Broadcast, OTT, and streaming rights sales

Content licensing, archive, and digital distribution

Event Management Solutions

SMC Vibes delivers live events from planning and technical readiness through supplier coordination, operations, risk management, and close-out.

Operations, staffing, logistics, and vendor management

Technical readiness across broadcast, sound, lighting, and staging

Risk management, contingency planning, and post-event close-out

Strategic and Commercial Advisory

SMC Vibes shapes strategies, operating models, feasibility studies, monetization plans, and performance improvement frameworks.

Commercial strategies and monetization roadmaps

Venue and destination optimization

Market entry, feasibility, benchmarking, and ROI frameworks

Club and Academy Management

SMC Vibes supports clubs and academies across operations, fan revenue, matchday yield, retail, and development pathways.

Club operations and development pathways

Fan retail and merchandise support

Matchday revenue and yield maximization

Venue Operations

SMC Vibes operates venues safely, efficiently, and commercially across readiness, access, guest experience, hospitality, and run-of-show.

Readiness, run-of-show, and commercial yield support

Safety, security, and crowd management

Ticketing, access, hospitality, and VIP protocols

Brand Commerce

SMC Vibes builds merchandise, licensing, retail, pop-up, and e-commerce programs that turn brands and IPs into revenue streams.

Merchandise strategy, sourcing, licensing, and QA

E-commerce and in-venue retail

Pop-up and experiential retail operations

Our Services

End-to-End Sports Marketing Capabilities

From commercial strategy to event-day operations, from media rights to brand activation, SMC Vibes provides the full spectrum of capabilities that drive measurable value across the sports and entertainment ecosystem.

Sponsorships and Commercial Rights

Comprehensive commercial strategy consulting, including rights valuation, asset packaging, partner identification, and activation strategy. We maximize commercial value while protecting brand integrity.

Rights valuation and asset bundling

Sponsorship sales, prospecting, and negotiation

Brand activations and ROI reporting

Media & Broadcast Rights

SMC Vibes structures, values, and commercializes media rights, connecting rights holders and media partners with premium live, on-demand, and archive sports content.

Media rights strategy, valuation, and packaging

Broadcast, OTT, and streaming rights sales

Content licensing, archive, and digital distribution

Event Management Solutions

Comprehensive commercial strategy consulting, including rights valuation, asset packaging, partner identification, and activation strategy. We maximize commercial value while protecting brand integrity.

Operations, staffing, logistics, and vendor management

Technical readiness across broadcast, sound, lighting, and staging

Risk management, contingency planning, and post-event close-out

Strategic and Commercial Advisory

SMC Vibes shapes strategies, operating models, feasibility studies, monetization plans, and performance improvement frameworks.

Commercial strategies and monetization roadmaps

Venue and destination optimization

Market entry, feasibility, benchmarking, and ROI frameworks

Club and Academy Management

SMC Vibes supports clubs and academies across operations, fan revenue, matchday yield, retail, and development pathways.

Club operations and development pathways

Fan retail and merchandise support

Matchday revenue and yield maximization

Venue Operations

Full-service venue management covering event operations, hospitality, ticketing, security, and commercial programming. Proven track record at AlAwwal Park Stadium.

Readiness, run-of-show, and commercial yield support

Safety, security, and crowd management

Ticketing, access, hospitality, and VIP protocols

Brand Commerce

Strategic management of sports and entertainment intellectual property including rights negotiation, licensing, protection, and exploitation across all media and territories.

Merchandise strategy, sourcing, licensing, and QA

E-commerce and in-venue retail

Pop-up and experiential retail operations

Our Services

End-to-End Sports Marketing Capabilities

From commercial strategy to event-day operations, from media rights to brand activation, SMC Vibes provides the full spectrum of capabilities that drive measurable value across the sports and entertainment ecosystem.

Sponsorships and Commercial Rights

Comprehensive sponsorship consulting including rights valuation, asset packaging, partner identification, and activation strategy. We maximize commercial value while protecting brand integrity.

Rights valuation and asset bundling

Sponsorship sales, prospecting, and negotiation

Brand activations and ROI reporting

Media & Broadcast Rights

Full-service venue management covering event operations, hospitality, ticketing, security, and commercial programming. Proven track record at AlAwwal Park Stadium.

Media rights strategy, valuation, and packaging

Broadcast, OTT, and streaming rights sales

Content licensing, archive, and digital distribution

Event Management Solutions

Comprehensive sponsorship consulting including rights valuation, asset packaging, partner identification, and activation strategy. We maximize commercial value while protecting brand integrity.

Operations, staffing, logistics, and vendor management

Technical readiness across broadcast, sound, lighting, and staging

Risk management, contingency planning, and post-event close-out

Strategic and Commercial Advisory

Full-service venue management covering event operations, hospitality, ticketing, security, and commercial programming. Proven track record at AlAwwal Park Stadium.

Commercial strategies and monetization roadmaps

Venue and destination optimization

Market entry, feasibility, benchmarking, and ROI frameworks

Club and Academy Management

Full event production from concept to execution including creative development, logistics, technical production, and post-event analysis for sports and entertainment properties.

Club operations and development pathways

Fan retail and merchandise support

Matchday revenue and yield maximization

Venue Operations

Full-service venue management covering event operations, hospitality, ticketing, security, and commercial programming. Proven track record at AlAwwal Park Stadium.

Readiness, run-of-show, and commercial yield support

Safety, security, and crowd management

Ticketing, access, hospitality, and VIP protocols

Brand Commerce

Strategic management of sports and entertainment intellectual property including rights negotiation, licensing, protection, and exploitation across all media and territories.

Merchandise strategy, sourcing, licensing, and QA

E-commerce and in-venue retail

Pop-up and experiential retail operations

Our Services

End-to-End Sports Marketing Capabilities

From commercial strategy to event-day operations, from media rights to brand activation, SMC Vibes provides the full spectrum of capabilities that drive measurable value across the sports and entertainment ecosystem.

Sponsorships and Commercial Rights

For Rights Holders · For Brands - SMC Vibes turns IPs, venues, events, and audiences into structured rights, sponsorship packages, partner value, and measurable returns.

Rights valuation and asset bundling

Sponsorship sales, prospecting, and negotiation

Brand activations and ROI reporting

Media & Broadcast Rights

Full-service venue management covering event operations, hospitality, ticketing, security, and commercial programming. Proven track record at AlAwwal Park Stadium.

Media rights strategy, valuation, and packaging

Broadcast, OTT, and streaming rights sales

Content licensing, archive, and digital distribution

Event Management Solutions

SMC Vibes delivers live events from planning and technical readiness through supplier coordination, operations, risk management, and close-out.

Operations, staffing, logistics, and vendor management

Technical readiness across broadcast, sound, lighting, and staging

Risk management, contingency planning, and post-event close-out

Strategic and Commercial Advisory

Full-service venue management covering event operations, hospitality, ticketing, security, and commercial programming. Proven track record at AlAwwal Park Stadium.

Commercial strategies and monetization roadmaps

Venue and destination optimization

Market entry, feasibility, benchmarking, and ROI frameworks

Club and Academy Management

SMC Vibes supports clubs and academies across operations, fan revenue, matchday yield, retail, and development pathways.

Club operations and development pathways

Fan retail and merchandise support

Matchday revenue and yield maximization

Venue Operations

Full-service venue management covering event operations, hospitality, ticketing, security, and commercial programming. Proven track record at AlAwwal Park Stadium.

Readiness, run-of-show, and commercial yield support

Safety, security, and crowd management

Ticketing, access, hospitality, and VIP protocols

Brand Commerce

Strategic management of sports and entertainment intellectual property including rights negotiation, licensing, protection, and exploitation across all media and territories.

Merchandise strategy, sourcing, licensing, and QA

E-commerce and in-venue retail

Pop-up and experiential retail operations

our expertise

Cross-Group Capabilities Behind One Delivery Model

SMC Vibes leads the client relationship and coordinates specialized group-enabled capabilities behind the scenes, giving clients a single point of accountability from strategy through delivery.

Media and Audience Reach

Amplify reach through owned, earned, and partner networks.

Commercial Partnerships

Structure rights, sponsorship packages, partner programs, pricing, and ROI reporting.

Talent and Ambassador Access

Connect experiences with talent, athletes, and ambassadors that inspire audiences.

Ticketing and CRM

Use ticketing, fan data, and CRM infrastructure to deepen engagement and improve conversion.

Hospitality and Guest Experience

Create premium guest journeys and hospitality standards that drive loyalty and satisfaction.

Production, Signage, and Print

Deliver production excellence, signage, and visual systems that bring experiences to life.

Event and Venue Support

Coordinate operational, finance, legal, procurement, and venue support to keep delivery moving.

Technology and AI Integration

Use technology and AI capabilities to improve planning, operations, insight, and optimization.

Rights & Assets

Flagship Programs and Assets Across Sports, Entertainment, and Destinations

SMC Vibes manages, operates, and commercially represents a diversified portfolio of owned and partnered assets spanning football federations, international events, iconic venues, and entertainment properties across the MENA region and beyond.

Venue operations

AlAwwal Park

A premier football and entertainment destination in Riyadh, operated by SMC Vibes across matchday delivery, hospitality, tenant coordination, and commercial asset support

500K + Seaon Attendance

26,000+ Capacity

100+ events/matches hosted

Venue operations

AlAwwal Park

A premier football and entertainment destination in Riyadh, operated by SMC Vibes across matchday delivery, hospitality, tenant coordination, and commercial asset support

500K + Seaon Attendance

26,000+ Capacity

100+ events/matches hosted

Venue operations

AlAwwal Park

25,000-capacity multi-purpose stadium in Riyadh. Home to major football matches, international concerts, WWE events, and corporate activations.

500K + Seaon Attendance

26,000+ Capacity

100+ events/matches hosted

Commercial Partnership

Saudi Arabian Football Federation

Exclusive commercial partner for SAFF, maximizing the commercial value of Saudi football through strategic partnerships and rights commercialization.

IP management

Commercial representation

national team

Club ownership

UD Almería

A professional football club in Spain and strategic SMC Group asset, creating opportunities in player pathways, commercial development, and international brand growth.

Almería, Spain

Player Pathways

Commercial Development

Case Studies

Proof Points That Show Delivery at Scale

Real projects, measurable impact. Explore how we've partnered with leading sports and entertainment properties to create value.

Alawwal Park

Owned and operated by SMC Vibes as a premier football and entertainment destination in Riyadh.

500K+

Season attendance

100+

Events/matches hosted

95%

Satisfaction

Alawwal Park

Owned and operated by SMC Vibes as a premier football and entertainment destination in Riyadh.

500K+

Season attendance

100+

Events/matches hosted

95%

Satisfaction

Riyadh Season

Exclusive commercial management and activations for KSA's largest entertainment season.

20M+

Visitors

SAR 500M+

Revenue

180

Days

Riyadh Season

Exclusive commercial management and activations for KSA's largest entertainment season.

20M+

Visitors

SAR 500M+

Revenue

180

Days

SAFF Partnership

Exclusive commercial arm of the Saudi Arabian Football Federation, responsible for maximizing the commercial value of Saudi football.

75%

Fans

50+

Tournaments

700%

Growth

SAFF Partnership

Exclusive commercial arm of the Saudi Arabian Football Federation, responsible for maximizing the commercial value of Saudi football.

75%

Fans

50+

Tournaments

700%

Growth

Egypt Cup

End-to-end commercial and operational management across sponsorship lifecycle, stadium operations, broadcast branding, VIP logistics, and physical and digital commercial assets.

50M+

Reach

100%

Commercial inventory sold

25k+

Fans

Egypt Cup

End-to-end commercial and operational management across sponsorship lifecycle, stadium operations, broadcast branding, VIP logistics, and physical and digital commercial assets.

50M+

Reach

100%

Commercial inventory sold

25k+

Fans

Strategic Partnerships

Working With Industry Leaders

Our network spans federations, venues, seasons, destinations, brands, talent, media, production, ticketing, hospitality, and technology partners. Through the wider group platform, SMC Vibes connects these capabilities into one accountable delivery model.

Sports Organizations

Sports Organizations

Sports Organizations

Other Sports Partners

Other Sports Partners

Other Sports Partners

Our Impact

Delivering Measurable Results At Scale

SMC Vibes combines commercial expertise, operational excellence, and live-experience delivery to create measurable outcomes across venues, federations, entertainment seasons, and flagship events.

500K+

Season attendance

AlAwwal Park season attendance across football and entertainment programming.

500M+

Riyadh Season Revenue

Commercial revenue generated through Riyadh Season partnership growth and activations.

700%+

SAFF growth

Commercial growth achieved through the SAFF commercial partnership.

100+

Matches

Scale of football activity supported through the SAFF and Alawwal park platforms.

95%

Satisfaction

AlAwwal Park venue performance indicator from the company profile.

Integrated delivery

strategy through operations under one accountable partner

Integrated delivery

strategy through operations under one accountable partner

Group-backed capacity

strengthened by SMC Group Vast media network

Group-backed capacity

strengthened by SMC Group Vast media network

Group-backed capacity

strengthened by SMC Group Vast media network

Commercial expertise

rights structuring, pricing, and ROI reporting built into every engagement.

Commercial expertise

rights structuring, pricing, and ROI reporting built into every engagement.

Poven live experience delivery

mega-seasons, federations, and flagship venues delivered at peak scale.

Poven live experience delivery

mega-seasons, federations, and flagship venues delivered at peak scale.

Our Team

Meet Our Team

Our team brings decades of combined experience from leading sports organizations, entertainment companies, and venue operators globally.

Sultan Alshaikh

Vibes Chief Executive Officer

Tariq Matar

Chief Strategy Officer

Alanoud Alsweid

Chief Vibes Officer

Nawaf Alkhamis

Commercial Director

Rami Fawaz

Chief Growth Officer

Sultan Alshaikh

Vibes Chief Executive Officer

Alanoud Alsweid

Chief Vibes Officer

Rami Fawaz

Chief Growth Officer

Tariq Matar

Chief Strategy Officer

Sultan Alshaikh

Vibes Chief Executive Officer

Rami Fawaz

Chief Growth Officer

Alanoud Alsweid

Chief Vibes Officer

Tariq Matar

Chief Strategy Officer