tech

From Audience To Outcome

SMC Tech is the data, AI, and activation arm of SMC, enabling organizations to understand their audience, activate them across channels, grow long-term relationships, and connect digital engagement with real-world experiences, through one integrated platform built for the region.

Our Approach

A Connected System, Not Isolated Tools

SMC Tech is the data, AI, and activation arm of SMC Group. We operate one sovereign platform that helps organizations know their audience, reach them, grow with them, and shape the experiences they live in. Every product feeds the next so data, AI, and outcomes compound over time.

We operate a connected system where data, activation, and outcomes continuously reinforce each other.

Understand

Unify data into a compliant identity layer

Activate

Deliver across digital, broadcast, and physical channels

Grow

Turn engagement into long-term value through loyalty

Connect

Link digital behavior with real-world experiences

Our Services

Data, Intelligence & Technology Capabilities

We design and deploy the data and technology layer that powers media, loyalty, and real-world activation. From audience strategy to measurement and intelligence, we enable scalable, compliant, and measurable performance across platforms and environments.

Audience & Data Strategy

Design and implement compliant audience frameworks across partners and platforms, enabling unified data activation and secure collaboration at scale.

First-party data strategy and structuring

Cross-platform audience integration

Privacy-first data governance and compliance

Audience & Data Strategy

Comprehensive commercial strategy consulting, including rights valuation, asset packaging, partner identification, and activation strategy. We maximize commercial value while protecting brand integrity.

First-party data strategy and structuring

Cross-platform audience integration

Privacy-first data governance and compliance

Audience & Data Strategy

Design and implement compliant audience frameworks across partners and platforms, enabling unified data activation and secure collaboration at scale.

First-party data strategy and structuring

Cross-platform audience integration

Privacy-first data governance and compliance

Audience & Data Strategy

Comprehensive sponsorship consulting including rights valuation, asset packaging, partner identification, and activation strategy. We maximize commercial value while protecting brand integrity.

First-party data strategy and structuring

Cross-platform audience integration

Privacy-first data governance and compliance

Media Activation & Measurement

Execute integrated campaigns across digital, DOOH, broadcast, and physical environments with clear attribution and measurable performance outcomes.

Cross-channel campaign execution

Real-time performance tracking

Attribution and reporting frameworks

Media Activation & Measurement

Comprehensive commercial strategy consulting, including rights valuation, asset packaging, partner identification, and activation strategy. We maximize commercial value while protecting brand integrity.

Cross-channel campaign execution

Real-time performance tracking

Attribution and reporting frameworks

Media Activation & Measurement

Execute integrated campaigns across digital, DOOH, broadcast, and physical environments with clear attribution and measurable performance outcomes.

Cross-channel campaign execution

Real-time performance tracking

Attribution and reporting frameworks

Media Activation & Measurement

Comprehensive sponsorship consulting including rights valuation, asset packaging, partner identification, and activation strategy. We maximize commercial value while protecting brand integrity.

Cross-channel campaign execution

Real-time performance tracking

Attribution and reporting frameworks

Loyalty & Engagement Programs

Develop and deploy intelligent loyalty ecosystems that turn audience interactions into long-term value through personalization and continuous engagement.

AI-driven personalization strategies

Loyalty program design and deployment

Engagement tracking and optimization

Loyalty & Engagement Programs

Comprehensive commercial strategy consulting, including rights valuation, asset packaging, partner identification, and activation strategy. We maximize commercial value while protecting brand integrity.

AI-driven personalization strategies

Loyalty program design and deployment

Engagement tracking and optimization

Loyalty & Engagement Programs

Develop and deploy intelligent loyalty ecosystems that turn audience interactions into long-term value through personalization and continuous engagement.

AI-driven personalization strategies

Loyalty program design and deployment

Engagement tracking and optimization

Loyalty & Engagement Programs

Comprehensive sponsorship consulting including rights valuation, asset packaging, partner identification, and activation strategy. We maximize commercial value while protecting brand integrity.

AI-driven personalization strategies

Loyalty program design and deployment

Engagement tracking and optimization

Venue & Experience Intelligence

Capture and activate real-world audience signals across venues and locations, connecting physical engagement with digital performance and insights.

Audience measurement in physical environments

Location-based activation strategies

Online-to-offline performance insights

Venue & Experience Intelligence

Comprehensive commercial strategy consulting, including rights valuation, asset packaging, partner identification, and activation strategy. We maximize commercial value while protecting brand integrity.

Audience measurement in physical environments

Location-based activation strategies

Online-to-offline performance insights

Venue & Experience Intelligence

Capture and activate real-world audience signals across venues and locations, connecting physical engagement with digital performance and insights.

Audience measurement in physical environments

Location-based activation strategies

Online-to-offline performance insights

Venue & Experience Intelligence

Comprehensive sponsorship consulting including rights valuation, asset packaging, partner identification, and activation strategy. We maximize commercial value while protecting brand integrity.

Audience measurement in physical environments

Location-based activation strategies

Online-to-offline performance insights

Our Capabilities & Offerings

The Four Products

Our proprietary platform ecosystem powering audience intelligence, media activation, loyalty, and real-world engagement. Built to operate as one integrated system, delivering measurable performance across every touchpoint.

Numadix: The Foundation

A sovereign data and identity platform, KSA-hosted and PDPL-aligned. Built as the core layer powering every product, delivering a unified, compliant audience graph and enabling secure collaboration across partners.

Numadix: The Foundation

A sovereign data and identity platform, KSA-hosted and PDPL-aligned. Built as the core layer powering every product, delivering a unified, compliant audience graph and enabling secure collaboration across partners.

Numad Reach: Every Impression, Proven

A unified retail media exchange with cross-channel activation and closed-loop measurement. Every dirham is accounted for, delivering targeted campaigns with verified performance and measurable outcomes.

Numad Reach: Every Impression, Proven

A unified retail media exchange with cross-channel activation and closed-loop measurement. Every dirham is accounted for, delivering targeted campaigns with verified performance and measurable outcomes.

Numad Loyalty: Turn Loyalty Into Growth

A self-hosted loyalty engine powered by AI, converting engagement into compounding audience value. Drives first-party programs that feed insights back into media, increasing performance, retention, and lifetime value.

Numad Loyalty: Turn Loyalty Into Growth

A self-hosted loyalty engine powered by AI, converting engagement into compounding audience value. Drives first-party programs that feed insights back into media, increasing performance, retention, and lifetime value.

Numad Experiences: Intelligence Where People Live

The physical activation layer connecting venue signals, fan data, and location intelligence. Enables online-to-offline measurement, premium DOOH performance, and deeper audience engagement in real-world environments.

Numad Experiences: Intelligence Where People Live

The physical activation layer connecting venue signals, fan data, and location intelligence. Enables online-to-offline measurement, premium DOOH performance, and deeper audience engagement in real-world environments.

INDUSTRY EXPERTISE

Sectors We Serve

Partnering with leading sectors to deliver high-impact digital solutions at scale.

Retail & Commerce
Financial Services
Healthcare
Government
Tourism & Hospitality
Real Estate
Sports & Entertainment
Media & Advertising

Case Studies

Use Cases & Solutions

Real application across SMC verticals and horizontal sectors

A regional brand launches across MENA

What we do: Build a unified sovereign audience profile in Numadix. Activate across Reach (digital, broadcast, DOOH) and Experiences (in-venue). Measure incremental lift in real time. Outcome: Higher ROI with PDPL-compliant targeting and closed-loop attribution.

A regional brand launches across MENA

What we do: Build a unified sovereign audience profile in Numadix. Activate across Reach (digital, broadcast, DOOH) and Experiences (in-venue). Measure incremental lift in real time. Outcome: Higher ROI with PDPL-compliant targeting and closed-loop attribution.

A retailer or marketplace wants to monetize first-party customer data

What we do: Stand up a sovereign retail media network on Numadix + Reach, collaboration, activation, ad serving, without exposing raw customer data. Outcome: A new high-margin revenue line, full PDPL compliance, platform ownership.

A retailer or marketplace wants to monetize first-party customer data

What we do: Stand up a sovereign retail media network on Numadix + Reach, collaboration, activation, ad serving, without exposing raw customer data. Outcome: A new high-margin revenue line, full PDPL compliance, platform ownership.

A digital marketplace wants to convert its user base into a continuous flywheel

What we do: Deploy Numad Loyalty connected to Numadix. AI-driven personalization on behavioral signal, coalition rewards, partner-currency exchange. Outcome: Higher repeat purchase, longer LTV, a new monetizable audience asset feeding Reach.

A digital marketplace wants to convert its user base into a continuous flywheel

What we do: Deploy Numad Loyalty connected to Numadix. AI-driven personalization on behavioral signal, coalition rewards, partner-currency exchange. Outcome: Higher repeat purchase, longer LTV, a new monetizable audience asset feeding Reach.

A rights holder or stadium operator wants to commercialize fan data and venue inventory

What we do: Combine fan data, in-venue signals, DOOH inventory, and sponsorship activation through Numad Experiences + Reach. Outcome: Measurable sponsorship ROI, premium DOOH yield, fan-engagement insights.

A rights holder or stadium operator wants to commercialize fan data and venue inventory

What we do: Combine fan data, in-venue signals, DOOH inventory, and sponsorship activation through Numad Experiences + Reach. Outcome: Measurable sponsorship ROI, premium DOOH yield, fan-engagement insights.

Our Approach

Anchor Deployments

SMC Tech is the data, AI, and activation arm of SMC Group. We operate one sovereign platform that helps organizations know their audience, reach them, grow with them, and shape the experiences they live in. Every product feeds the next so data, AI, and outcomes compound over time.

41.5M

Daily offline media reach

148M

Monthly digital reach

12M+

Anchor member base

4

Sectors at scale from day one

DIFFERENTIATORS

Built for the Kingdom's Standards

Sovereign infrastructure, AI-native architecture, and full regulatory alignment in one platform.

Built for the Kingdom's Standards

Sovereign

KSA-Hosted

MCP-Native

AI-Agentic

PDPL & NDMO

Aligned

1 Platform

Four Products