Privacy Policy

Saudi Media Company (“Company”, “we”, “us”, or “our”) is committed to protecting the privacy and personal data of all individuals who interact with our website, digital platforms, and media services. This Privacy Policy explains what personal data we collect, how we use it, with whom we share it, and the rights available to you under the Saudi Personal Data Protection Law (PDPL) and its Implementing Regulations.

By accessing or using our website (www.smc.me) or any of our digital services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please discontinue use of our services.

1. Who We Are

Saudi Media Company (SMC Group) is a diversified media, sports, entertainment, talent, and investment group headquartered in Riyadh, Kingdom of Saudi Arabia, with offices in Dubai and Cairo. We operate across multiple verticals including multi-channel media, sports and entertainment rights management, digital platforms, out-of-home advertising, technology investments, and talent management. Our digital platforms include properties such as UTURN, Yasmina, 3a2ilati, Podeo, and Saudi Gamer, reaching audiences across the Middle East and beyond.

For any privacy-related inquiries, please contact us at:

• Email: privacy@smc.me

• Address: Kingdom of Saudi Arabia
  
  

2. Personal Data We Collect

We collect personal data only to the extent necessary to provide our services. The categories of personal data we may collect include:

a) Data You Provide Directly

• Contact information: name, email address, phone number

• Account registration details (if you create an account)

• Communications and correspondence you send us (e.g., via contact forms or email)

• Newsletter or subscription sign-up information

• Feedback, comments, or content you submit on our platforms
  
  

b) Data We Collect Automatically

• IP address and approximate geographic location

• Browser type, version, and operating system

• Pages visited, content consumed, and time spent on our website

• Referral source (how you arrived at our website)

• Device identifiers and technical usage data
  
  

c) Data from Third Parties

• Analytics data from service providers such as Google Analytics

• Advertising and campaign data from partners such as Meta and Google Ads

• Social media interaction data when you engage with our content on third-party platforms
  
  

3. Legal Basis for Processing

Under the Saudi Personal Data Protection Law (PDPL), we process personal data based on one or more of the following legal bases:

• Consent: where you have given explicit, informed consent to the processing of your personal data

• Contractual necessity: where processing is required to fulfill a service or agreement

• Legal obligation: where processing is required to comply with applicable laws or regulatory requirements

• Legitimate interests: where processing serves our legitimate business interests, provided those interests are not overridden by your rights and interests

  
  

4. How We Use Your Personal Data

We use the personal data we collect for the following purposes:

• To operate, maintain, and improve our website and digital media services

• To respond to your inquiries, feedback, and communications

• To send you newsletters, updates, and promotional content (where you have opted in)

• To personalize your experience and present content relevant to your interests

• To analyze website usage and audience behavior for editorial and business planning

• To deliver and measure the effectiveness of advertising campaigns

• To comply with our legal and regulatory obligations under Saudi law

• To detect and prevent fraud, unauthorized access, or misuse of our services
  
  

5. Sharing of Personal Data

We do not sell your personal data. We may share your personal data in the following limited circumstances:

• Service Providers: Trusted third-party vendors who assist with website hosting, analytics, advertising, and email communications, subject to appropriate data processing agreements

• Analytics and Advertising Partners: Including Google Analytics (GA4), Google Ads, and Meta Pixel, for the purposes described in Section 4 above

• Legal and Regulatory Authorities: Where required by law, court order, or government authority in the Kingdom of Saudi Arabia

• Business Transfers: In the event of a merger, acquisition, or reorganization, your data may be transferred to the successor entity

All third-party service providers are required to handle your personal data in accordance with applicable data protection laws and our instructions.

6. Cross-Border Data Transfers

Some of our third-party service providers, such as Google LLC, may process personal data outside the Kingdom of Saudi Arabia. Where such transfers occur, we ensure that appropriate safeguards are in place in accordance with the PDPL and its Implementing Regulations, including contractual protections and adequacy assessments.

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Typical retention periods are as follows:

• Contact and inquiry data: up to 2 years from the date of last contact

• Account data: for the duration of the account, plus up to 1 year after closure

• Analytics and usage data: up to 26 months, in line with Google Analytics default settings

• Legal and compliance records: as required by Saudi law, which may be up to 10 years

Upon expiry of the applicable retention period, personal data will be securely deleted or anonymized.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and to gather analytics data. For full details on the types of cookies we use, how to manage them, and your consent options, please refer to our Cookies Policy, available on our website.

9. Children’s Privacy

Our website and digital services are not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe that a child has provided personal data to us without parental consent, please contact us at privacy@smc.me and we will take prompt steps to delete such data.

10. Your Rights Under the PDPL

As a data subject under the Saudi Personal Data Protection Law, you have the following rights in relation to your personal data:

• Right of Access: to request a copy of the personal data we hold about you

• Right to Rectification: to request correction of inaccurate or incomplete data

• Right to Erasure: to request deletion of your personal data, subject to applicable legal obligations

• Right to Restriction: to request that we limit the processing of your data in certain circumstances

• Right to Withdraw Consent: where processing is based on consent, to withdraw that consent at any time without affecting the lawfulness of prior processing

• Right to Object: to object to processing based on legitimate interests

To exercise any of these rights, please contact us at privacy@smc.me. We will respond to your request within the timeframe required by the PDPL. We may need to verify your identity before processing your request.

11. Data Security

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. These measures include encryption, access controls, and regular security assessments.

While we strive to protect your personal data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to responding promptly to any data security incidents in accordance with the PDPL.

12. Third-Party Links

Our website may contain links to third-party websites, social media platforms, and external content. This Privacy Policy applies solely to our website and services. We are not responsible for the privacy practices or content of any third-party websites, and we encourage you to review their privacy policies before providing any personal data.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this Policy and, where appropriate, notify you via a prominent notice on our website.

Your continued use of our website following any changes constitutes your acceptance of the revised Privacy Policy.

14. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your personal data, please contact us:

• Email: privacy@smc.me

• Company: Saudi Media Company

• Address: Kingdom of Saudi Arabia

• Website: www.smc.me