News & Updates

SMC Vibes announced its strategic partnership with Starbucks, operated by Alshaya Group in MENA. Under this agreement, Starbucks will serve as the official coffee sponsor at Al-Awwal Park for a period of three years, reflecting SMC Vibes’ commitment to delivering high-quality services and reinforcing Al-Awwal Park’s position as a premier destination that combines sports, entertainment, and world-class fan experiences.

In a significant step towards fostering innovation in the media and advertising industry, Saudi Media Company (SMC), signed a Memorandum of Understanding (MoU) with Multiply Group PJSC (ADX: MULTIPLY), an Abu Dhabi-based investment holding company, to explore potential collaboration and mutual investment opportunities in the development of advanced advertising technology platforms. This aligns with Multiply Group’s broader strategy to strengthen and expand its footprint in the media sector.

With the generous support of the General Entertainment Authority, SMC Group proudly announced its role as a co-producer of the film “Es’aaf”, in collaboration with Blacklight and House of Comedy. The film marks a major milestone in the history of Saudi cinema, being the first Arabic film to be presented in IMAX format.

Saudi Arabia Strengthens Its Global Sports Presence: SMC Group, the Exclusive Commercial Partner of the Saudi Football Federation, Partners with SUM KM Sport to Host 2025 Saudi Super Cup in Hong Kong